According to Hubspot, search engine rankings as we know them, will be radically changing in the near future.
Why? Well, previously websites have been ranked according to context (the content and keywords) and authority (links to other websites). Now, with the juggernaut of social media (Facebook, Twitter, LinkedIn etc) search engines are adding to their algorithms your social links.
Google are now ranking real time Twitter posts on front page results – provided you have a strong following on Twitter. But not just any followers…the quality of those who follow you is also weighted by Google. Much like linking your website to other websites (authority) gives you more credibility with the search engines, the more quality followers that you have on Twitter gives you more credibility therefore the search engines are more likely to give weight to your tweets and rank them.
What is a quality follower? A quality follower is someone who is a long-time user and therefore has built a reputation and standing within that social community. Hubspot’s webinar below has some great examples of how search engines will use your social networks to rank websites.