So far we have looked at getting started on Twitter and understanding the lingo…now we’re up to making this work for your business.
That starts will growing your Twitter list or Followers and communicating with them.
Here are some good (and easy) ways to start:
- Click on the “Find People” tab on the top right side of your Twitter page – the page that comes up will give you options to find people, browse interests, find friends and invite people by email
- Search on Twitter and identify your niche then start following people in your niche area
- Add your Twitter URL to the bottom of all outbound emails – your URL should look like this https://twitter.com/JulieIncCom
- Email your clients and notify them that you now have a Twitter account and let them know that you will be posting great content via this service – perhaps even special offers only available to Twitter users
- Link your Twitter to your LinkedIn account
- Share with your Facebook list
The question that gets asked most often in relation to Twittering for business is “How often do I have to Tweet?”
And the answer is, “Well, that depends on how quickly you want to grow your business?”
Dainaz Illava of http://socialmediapowercoach.com suggests doing 6 to 8 tweets per day otherwise it will take ages to grow your following.
“What!!!! I don’t have time for that! And even if I did what am I going to tweet about?”
Well, in regards to not having time – remember, you are not writing an essay just a sentence. Below are some of Dainaz’s tips on ways to create daily tweets…
- Do the 70/30 rule – 70% talk about your industry/niche/service/product and 30% talk about you (not what you ate for breakfast though)
- Keep it relevant to your niche/industry/service/product
- ReTweet often – in fact 75% initially
- Ask questions
- Value add and provide interesting and new information when you can
- Share your unique thoughts and passion, your vision or mission
- Post useful links to video/photos etc
- Be responsive and answer tweets
- Remember the art of sharing not selling
- Acknowledge people with RT and acknowledge those who RT you – just say “Thanks for the RT”
- Converse using the @username and recommend using the @username
- Most of all have fun
The next post will be on handy tools to use with Twitter – making your Twitter experience easier.
Until then, have a great day!